Privacy Policy

Privacy Policy for Offcart LTD
Effective Date: 09 April 2025 Company Name: Offcart LTD
Company Address: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ, United Kingdom Website: https://offcart.co.uk
Email: support@offcart.co.uk

1. INTRODUCTION
   Offcart LTD (“we”, “us”, “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your information in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. DATA WE COLLECT
   We may collect and process the following data about you:

• Personal identification information (e.g. name, email address – if newsletter is used)
• Technical data (e.g. IP address, browser type, operating system)
• Usage data (e.g. browsing activity, referral source, time spent on the website)
• Cookies and tracking data (via tools like Google Analytics, Facebook Pixel, Amazon API)

1. HOW WE USE YOUR DATA
   Your data may be used for the following purposes:

• To operate and maintain our website
• To improve user experience and monitor website usage
• For affiliate marketing and tracking
• To comply with legal obligations
• To manage newsletter subscriptions (if applicable)

1. LEGAL BASIS FOR PROCESSING
   We rely on the following lawful bases:

• Consent – for the use of cookies and sending newsletters
• Legitimate interests – for marketing analytics and affiliate tracking
• Legal obligation – for compliance with UK law

1. COOKIES AND TRACKING TECHNOLOGIES
   We use cookies and similar tracking technologies to monitor activity on our website. You can manage your cookie preferences via the banner or browser settings. For more details, refer to our Cookies Policy.
2. DATA SHARING
   We may share your data with:

• Service providers such as hosting, analytics, and payment processors
• Affiliate partners (e.g. Amazon) for tracking purposes
• Legal or regulatory authorities when required

1. DATA RETENTION
   We retain your data only for as long as necessary:

• Technical and usage data: up to 24 months
  Addendum – Tracking & Affiliate Disclosure (April 2025)
  To enhance clarity and transparency, Offcart LTD provides the following additional details regarding the tools and services used on https://offcart.co.uk:
• We use Google Site Kit and Yoast SEO for website analytics and performance monitoring.
• We implement Meta Pixel (formerly Facebook Pixel), including the Conversions API, to track visitor behavior and improve marketing efficiency.
• We participate in the Amazon Affiliate Program; affiliate links may track user interactions for commission purposes.
• Cookie preferences can be managed through the consent banner displayed on the website.
  This disclosure supplements Sections 2, 3, and 5 of our Privacy Policy and reflects our commitment to UK GDPR transparency standards.
  © 2025 Offcart LTD. All rights reserved