Editorial Policy
Editorial Policy
In Offcart, Our mission at Offcart.co.uk is to point UK shoppers to great deals, useful products and real discounts from the major online retailers.
This editorial policy outlines how we research, write and publish our deals, product content and recommendations.
At our core is transparency and accuracy.
🎯 Our Editorial Mission
Offcart aims to help readers:
✔ Find genuine discounts and price slashes
✔ Save time comparing products
✔ I must have a better understanding of the key product features before buying
✔ Look for reputable retailers with competitive prices
Products we fact check and report on will usually end up being valuable.
🛒 How Deals Are Selected
Not every discount is a deal on Offcart.
We usually screen before posting a deal:
✔ Price against average retail price
✔ Product demand and usefulness
✔ Brand reliability and reputation
✔ Availability from trusted retailers
✔ UK shoppers get best overall value
Deals are highlighted because they offer tangible value or a significant discount.
📝 Writing Product Content
Our product deal posts and summaries are built with a mixture of:
✔ Manufacturer specifications
✔ Official brand information
✔ Retailer product listings
✔ Market research and comparisons
✔ Product feature analysis
You write content to enable readers to grasp:
➤ What the product offers
➤ Who the product might work for
➤ Important capabilities and possible limitations
Please no promotional language – just the facts!
⚖️ Editorial Independence
Our editorial content remains independent.
This means:
✔ Our recommendations are not dictated by retailers
✔ Selection of deals is not affected by affiliate partnerships
✔ Items are added for value and usefulness relevant to what the reader services
We are driven by our commitment to reader trust and transparency.
💰 Affiliate Relationships
Offcart is part of an affiliate marketing program.
This means:
➤ Some of the links on this site can lead to a commission if you buy.
Important points:
✔ This does not add a cost to you
✔ The commission is paid by the retailer, not the customer
✔ Our site is supported through affiliate relationships
There are more details on our Affiliate Disclosure page.
📊 Accuracy of Information
We try our best and provide only accurate, most up to date product information.
The information we use in our content can include:
✔ Manufacturer product pages
✔ Retailer listings
✔ Official specifications
✔ Product feature documentation
That said, product details, pricing and availability are subject to change.
Readers should confirm final details on the retailer’s site.
🔄 Content Updates
Deals and availability are subject to change.
So, our content may be updated when:
✔ Prices change
✔ Products go out of stock
✔ Newly trained versions of the product
✔ Updated specifications become available
This will stay our info up to date and helpful.
🏷️ Retailer Responsibility
Offcart is not a product retailer.
Purchases are completed on third-party retailer sites.
Retailers are responsible for:
✔ Payment processing
✔ Shipping and delivery
✔ Returns and refunds
✔ Product warranties
Transacting and fulfilling the orders is not handled by Offcart.
📢 Sponsored Content
The majority of Offcart’s content is editorially written.
If any content is sponsored:
✔ It will be transparently disclosed
✔ Full transparency under-curtain for readers
Investing in transparency is key to earning trust.
🇬🇧 UK Advertising Transparency
In line with UK advertising transparency guidelines (ASA/CAP):
➤ Affiliate links are noted where appropriate.
This way, readers know our commercial relationships with retailers.
🛡️ Our Commitment to Readers
We intend to deliver material that is:
✔ Honest
✔ Clear
✔ Helpful
✔ Easy to understand
✔ Focused on real value
We want to establish trust within the UK shopper for deals and product discovery.
📩 Contact Us
To reach someone about our editorial standards or content:
📧 Email: Support@offcart.co.uk

